Resource Based View. Furthermore they are not available to competitors and cannot be easily imitated or implemented by others. Rodos european grill is almost ready to open its doors at 3369 indianola ave.
Rbv proposes that firms are heterogeneous because they possess heterogeneous res. There are local and global competitors as well along with copy cats and other small scale businesses. The resource based view rbv takes an inside out view or firm specific perspective on why organizations succeed or fail in the market place.
The theory grew largely out of penrose s 1959 study in which she cites unused managerial resources as the primary driver of growth.
However some scholars argue that there was evidence for a fragmentary resource based theory from the 1930s. It is these resources and the way that they are combined which make firms different from one another. Penrose recognized that internal managerial resources are both drivers and limits to the expansion any one firm can undertake. Furthermore they are not available to competitors and cannot be easily imitated or implemented by others.
